Privacy Policy
The Creative Analyst
Last updated: 12 October 2026
This privacy policy explains how The Creative Analyst collects and uses personal information. It applies to people who visit the website, contact the business, buy digital products, or enquire about or receive services.
The Creative Analyst is run by Fay Dixon. If you have any questions about this policy or how your personal information is used, you can contact us using the details below.
Email: fay@the-creative-analyst.co.uk
Address/contact: Please contact us by email in the first instance.
1. Information We Collect
We may collect and use the following information:
a) your name and email address;
b) your business name, if you provide it;
c) information you send through the contact form, by email, or through social media;
d) information about your use of the website, including cookie and analytics information;
e) information needed to provide services to you, such as project details, business information, website information, dashboard requirements and related communications.
We only ask for information that we need to deal with your enquiry, provide services, improve the website or manage the business
2. How we use your information
We may use your personal information to:
a) respond to enquiries;
b) arrange discovery calls or meetings;
c) provide quotes or information about our services;
d) provide services you have asked for;
e) manage client relationships and communications;
f) process payments or keep business records;
g) improve the website and understand how visitors use it;
h) comply with legal, tax and accounting requirements.
3. Our lawful basis for using your information
We only use personal information where we have a lawful basis to do so. This will usually be because:
a) we need it to take steps before entering into a contract with you or to provide services under a contract;
b) we have a legitimate business reason to use it, such as responding to enquiries, managing client relationships and improving services;
c) we need to comply with a legal obligation, such as tax or accounting rules;
d) you have given consent, for example where consent is needed for certain cookies or marketing.
4. Cookies and website analytics
Our website uses cookies. Some cookies are necessary for the website to work properly. Others may help us understand how visitors use the site or support marketing and advertising.
Where required, we will ask for your consent before placing non-essential cookies on your device. You can change your cookie preferences using the cookie settings on the website.
5. Who we share information with
We may share personal information with trusted third parties where needed to run the business, provide services or manage the website. This may include:
a) website hosting and IT providers;
b) email and cloud storage providers;
c) payment providers;
d) professional advisers, such as accountants or legal advisers;
e) analytics or cookie providers;
f) platforms used to sell digital products, such as Payhip, if applicable.
We do not sell personal information.
6. How long we keep information
We only keep personal information for as long as we need it.
Enquiry information will usually be kept for as long as needed to respond to the enquiry and for a reasonable period afterwards. Client and project information may be kept for longer where needed for business, legal, tax, accounting or dispute purposes.
7. International transfers
Some of the systems or platforms we use may store or process information outside the UK. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place.
8. Your rights
Under data protection law, you may have the right to:
a) ask for a copy of the personal information we hold about you;
b) ask us to correct inaccurate information;
c) ask us to delete your information;
d) ask us to restrict how we use your information;
e) object to us using your information;
f) ask for your information to be transferred to another provider;
g) withdraw consent where we rely on consent.
These rights do not apply in every situation. If you would like to exercise any of them, please contact us using the details above.
9. Complaints
If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office, which is the UK data protection regulator. The ICO website is www.ico.org.uk.
10. Changes to this policy
We may update this privacy policy from time to time. The latest version will be posted on this website.