Insights
10 items I would buy to start off my product business
This blog contains affiliate links to products that I have actually bought and love (or the product is discontinued an alternative) One of the…
September 2026 Small Business Updates: Budget, Etsy, Ai Searches
Welcome back to my blog summary of September 2026 Small Business Updates. An Extension of the instagram post that i posted on the 3rd September…
8 reasons why I don’t trust AI to understand my business data
I have been working with data for over 10 years, and I’ve been dabbling with AI for a couple of years. I still think of myself as a beginner with…
August 2026 Small Business Updates: Google, Shopify and More
If you have visited my instagram, you will notice that I have been doing weekly, and then I changed to monthly roundups (weekly was hard to keep up…
A Beginners Guide to the Data already living in your Business
Most small business owners I speak to think data isn’t really for them. It’s for bigger businesses. Businesses with analysts and dashboards and proper…
Why your Conversion Rate actually matters
So, you have a website, but how do you know if it’s successful? Whether you are selling services or products, one of the main metrics of success is co…
What Can a Data Analyst Help With?
When most small business owners hear “data analyst”, they picture someone buried in spreadsheets at a big corporate company, running reports that…
All of my posts go out on Medium a week later, where you can follow me and get new articles sent straight to your inbox. If you’re a small business owner trying to make more sense of your data, it’s a good place to start — no jargon, just practical stuff that actually applies to you.








