Freelance Data Analyst & Shopify Consultant for Small Businesses
About Me
I'm Fay — and I help small business owners actually understand their numbers.
Where I came from
For 12+ years I worked in data visualisation on the agency side — rising to Data Visualisation Director — which means I've seen the inside of more businesses than most. Big ones, small ones, growing ones, struggling ones.
The pattern I kept seeing? The tools and thinking that make a real difference were almost always out of reach for the small businesses that needed them most.
What I do
I'm a freelance data analyst, Shopify consultant and business strategist based in the UK. I offer data and dashboards, Shopify setup and optimisation, and business consultancy for small business owners and entrepreneurs — without the agency price tag, the jargon, or the 40-page deck nobody reads.
Just clear thinking, honest advice, and work that's built around what your business actually needs.
Why I get it
I also run my own small product business — which means I'm not advising from the outside. I know what it feels like to look at your numbers and not know what they're telling you. I know the decisions that keep you up at night. And I know how much difference it makes when you finally have clarity.
Who I work with:
Small business owners and entrepreneurs across the UK who are ready to stop guessing and start making decisions with confidence.
If you need a freelance data analyst, Shopify support, or just a strategic brain in your corner — you're in the right place.
Ready to get started?
Get in touch and let's have a chat — no commitment, no sales pitch.