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Why your Conversion Rate actually matters

Why your Conversion Rate actually matters

by Fay | May 4, 2026 | Data & Analytics

So, you have a website, but how do you know if it’s successful? Whether you are selling services or products, one of the main metrics of success is conversion rate.

What Can a Data Analyst Help With?

What Can a Data Analyst Help With?

by Fay | Mar 31, 2026 | Data & Analytics, Small Business Advice

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Fay is an ex-Data Visualisation Director with 12+ years' experience, now working independently with small business owners and entrepreneurs through The Creative Analyst. She also runs her own product business, faydixondesign, which gives her a real-world perspective on the challenges small business owners face.

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