A Beginners Guide to the Data already living in your Business
Most small business owners I speak to think data isn’t really for them. It’s for bigger businesses. Businesses with analysts and dashboards and proper systems. Wrong! It’s in your inbox, your booking patterns, your DMs, your referral sources. You’re just not looking at it yet. This post is about changing that.
Why your Conversion Rate actually matters
So, you have a website, but how do you know if it’s successful? Whether you are selling services or products, one of the main metrics of success is conversion rate.
